Case 16
The Geo Test Winner
Open the file, inspect the artifacts, and decide what the evidence can support before the replay appears.
Case intake
The Geo Test Winner
A home goods retailer tested a retail media package for patio furniture in selected metro areas. The agency readout says treated markets grew 11 percent more than controls during the four-week flight, and the growth team wants to scale the campaign nationally before the summer media window closes.
You are the causal reviewer. Decide whether the geo test supports a national rollout claim, what alternative explanations remain alive, and what wording or follow-up design would be defensible.
View transcript
The treated markets beat control by eleven percent, and the agency wants approval to scale nationally. Unless there is a design blocker, I need a yes or no before media buys lock.
Evidence board
Work the scene
Inspect artifacts in any order. Sort what each one does, cite the few you would rely on, then assemble a final judgment with confidence.