Case 3

The Churn Model Pitch

Open the file, inspect the artifacts, and decide what the evidence can support before the replay appears.

Case intake

The Churn Model Pitch

A vendor has finished a retrospective churn model for enterprise accounts. The pitch says the model can identify likely non-renewals early enough for the customer-success team to intervene before quarter close.

You are reviewing the evidence before the company decides whether to buy the model, pilot it, or hold the decision.

Dossier note
Renewals desk noteVP Customer Success
View note

If the model gets us to the right accounts two months earlier, it could change the renewal forecast. I need to know whether this is ready for the save desk or whether we need a cleaner test.

Evidence board

Work the scene

Inspect artifacts in any order. Sort what each one does, cite the few you would rely on, then assemble a final judgment with confidence.

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